4x4 VIDEO PROJECT: The Interview

Commercial

BASIC EXPECTATIONS

You are to create a Commercial that sells the product well.

The commercial can be any length
Stick to the ideas in the storyboard
Steady camera shots with good composition (2 shots from different angles, 3 times the length needed)
Wide variety of shots (think about filming from a different perspective)
Pay attention to the audio (sound). You must be VERY LOUD for the camera to pick up your voice!
Pay attention to background and setting
Proper scrolling credits (actors, editor, filmer, writers, etc...)
MOST OF ALL---make sure the commercial makes sense!

Plan what scenes you will film each day in order to get them all filmed in the time allowed
It WILL take you all 3 days to film! Do NOT waste time!!
Use your storyboards and stick to them!

Get 2 good takes from different angles so when editing you have choices
Make sure your filmer is choosing the best angles to capture the scene in an interesting way
Make sure the actors speak loudly and there is no background noise like WIND or talking
DO NOT go back and look at your footage until you are capturing it onto the computer!

Name your project appropriately before editing (sign in as Ms. Graves- Digital Media folder- year- commercial)
Seperate your clips and put them in the correct order
Add transitions and text as needed
Do not edit in other peoples projects
Ask for help when you need it

RUBRIC (75 points) (25 points will be graded by your own group members)
Concept is creative and original_____ 10 pts.

Commercial sells the product well _____ 10 pts.

Footage is well-composed with a wide variety of shots_____ 10 pts.

Audio is easy to hear and understand_____ 10pts.

Transitions and effects enhance the video____ 10 pts.

Good use of setting, costumes, props_____ 5 pts.

Strong on-camera performance (acting)_____ 5 pts.

Text is used to enhance the video_____ 5 pts.

Scrolling credits are included and correct_____ 5 pts

Final product matched with ideas and concepts from Storyboards_____ 5 pts.

TOTAL: _________
75